Selling BDR as part of a complete MSP offering
by Abbie-Lee Hollister, on November 14, 2019
Some high-performing IT Service Providers find that baking backup and disaster recovery services into a comprehensive managed service offering can greatly reduce the cost of selling a BDR service.
Under this approach, IT Providers offer BDR as a standard option, and clients may not unwisely elect for lower cost and incomplete protection. When BDR services are a standard component of a complete offering, they become effective tools to offer and deliver on a phenomenal service-level agreement guarantee.
By baking BDR into an overall managed services contract as an essential ingredient, IT Providers can also solve many internal business challenges.
Making the BDR service standard allows partners to commit to a stringent SLA, ensuring that every client has sufficient levels of protection, and avoids situations where budget-oriented clients can opt out of adequate protection.
Adequate disaster recovery protection for all clients prevents the all-too-familiar scenario where the IT Provider is left to pick up the pieces and extra costs after a disaster. Additionally, standardised levels of protection ultimately help you manage costs and service the client better.
Why it works for your clients:
- Single point of contact for all IT issues
- SLA assurances that if something goes wrong, the provider will be there to take care of them
- Predictable, fixed price per month
Why it works for your business:
- Client sees a total solution - not line items and the associated costs
- SLA assurances that if something goes wrong, the provider will be there to take care of them
- Predictable, fixed price per month