by Abbie-Lee Hollister, on October 17, 2018
We've put together our top 5 sales and marketing book recommendations for Managed Service Providers. Here’s a look at 5 of the most highly rated titles in the sales and business space, we’ve read them ourselves and we think they are must reads for MSPs of all shapes and sizes.
Our Top 5 Sales & Marketing Book Recommendations For MSPs:
1. The Way Of The Wolf - Jordan Belfort
Some of the elements Belfort teaches in the ‘Way of The Wolf’ include the art of matching and mirroring, predicting likely sales objections, keeping the conversation on track, choice of words and the subtle use of tonality.
Every sales technique, every strategy and every tip discussed in this book has been tried, tested and proven to work in real-life situations. This is an engaging and exciting read for anyone in business who wants to boost their sales skillset or increase their level of influence.
2. The Rules Of People - Richard Templar
An imperative installation in the international bestselling ‘The Rules of…’ series by Templar falls ‘The Rules of People’. Delivered in a one chapter per page format, this book is perfect for quick and consumable bite size insights on how to deal with the phenomenon otherwise known as people.
3. The Creators Code - Amy Wilkinson
Wilkinson interviewed over 200 wildly successful entrepreneurs and narrowed down the skills that they used to create their businesses to an ‘essential six’. This book provides incredible insight into the minds of the founders of LinkedIn, eBay, Airbnb, PayPal and Dropbox.
4. Myths Of Management - Stephen Stern & Cary Cooper
Become a better manager with this compelling, well researched and practical guide by Stern & Cooper. This engaging book is an entertaining journey through the most famous myths surrounding the widely written about topic of management.
5. The IT Business Owner's Survival Guide - Richard Tubb
The practical, real-world advice and Richard’s easy to read style of writing make this a must-read book for any IT business owner who has ever felt overwhelmed. This book provides an easy to read guide for business owners who are struggling to cope with the day-to-day stresses of running an IT business and helps them regain control and achieve success for themselves and for their business.
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